CRMPilotCRMPilot

AI-powered admissions operating system

Turn every enquiry
into an enrolment.

CRMPilot gives admissions teams a single operating system — capture every lead, understand student intent, route to the right advisor, and never miss a follow-up.

Capture every channel
Prioritise by intent
Full team visibility
Today's Lead Queue3 new
HIGHSarah M.GCSE Maths

"I need help for my daughter's November exam."

✦ AI:High intent · Callback overdue
MEDJames T.A-Level English

"Comparing a few providers — price is a factor."

✦ AI:Nurture · Send comparison guide
LOWPriya K.BTEC Business

"Can you send me more information?"

✦ AI:Info request · Low urgency
+ 14 more leads in queue this week

The Problem

Opportunities lost between enquiry and enrolment.

Leads arrive from websites, chat, contact forms, calls, failed baskets, and referrals — but the journey from first contact to enrolment is fragmented.

Current reality

WebsiteenquiryEmailinboxPhonecallCRMnoteAdvisorfollow-upForgottencallbackLostenrolmentGeneric CRM workflowsBuilt for sales,not admissions.Missed follow-upsCallbacks forgotten whenadvisors are busy or away.Lost revenueEvery slow responserisks losing a student.Poor visibilityManagers can't see whichleads are urgent or stuck.

The Solution

From enquiry to enrolment —
one connected flow.

CRMPilot connects lead capture, AI understanding, manager control, advisor action, and student follow-up in a single operating system.

AI ENGINEProspectiveStudentAICaptureAIUnderstandManagerAdvisorStudentFollow-upEnrolmentAI CaptureCaptures every enquiryand identifies intent.AI UnderstandPriority scored, summarised,next action suggested.Advisor QueuePrioritised queue withfull AI context included.EnrolmentFaster response,higher conversion rate.

A student makes an enquiry. CRMPilot captures it. AI understands it. Managers stay informed. Advisors take action. Students enrol.

Product Screenshots

See CRMPilot in action.

Four core views — manager dashboard, advisor queue, advisor performance, and reporting — built around how admissions teams actually work.

Managers

Manager Dashboard

New leads, overdue follow-ups, priority flags, and advisor ownership in one view.

Advisors

Advisor Queue

A focused, prioritised queue — what to call next, lead intent, and follow-up actions.

Managers

Advisor Performance

Leaderboards, activity mix, and per-advisor scorecards to see who needs coaching and who needs leads.

Managers

Reporting

Trend charts and conversion funnels across week, month, or any custom date range.

For Managers

The visibility to run admissions properly.

CRMPilot gives managers a live picture of the team — without asking advisors, digging through inboxes, or building custom reports.

"Managers should never have to ask who owns a lead, what happened last, or whether a callback was missed."

Live team visibility

See new leads, assigned leads, overdue follow-ups, and high-priority opportunities — at a glance.

Smart assignment

AI-assisted suggestions and workload data help route leads to the right advisor immediately.

Daily lead control

Know exactly which leads arrived today and which advisors own them.

Notifications

Alert advisors automatically when their leads receive important updates.

Reporting

Measure team activity, lead outcomes, and conversion risks without building custom reports.

Re-engagement

Surface cold and neglected leads before they become permanently lost opportunities.

For Advisors

Focus on the right students at the right time.

Less searching. More helping.

Prioritised queue

Prioritised queue

The most important leads appear first — no hunting, no guessing what to work on next.

Intelligence Built In

AI across the entire admissions workflow —
not bolted on at the end.

Every stage of the journey benefits from AI: from the first website visit through to conversion reporting.

AI Capture

Engages website visitors, answers common questions, collects contact details, and captures student intent.

01

AI Understand

Summarises conversations, extracts key details, identifies urgency, and recommends next actions for every lead.

02

AI Assignment

Supports managers with suggestions based on lead quality, priority, and team workload.

03

AI Assist

Gives advisors full lead context before they call so every conversation starts from the right place.

04

AI Follow-up

Helps generate personalised SMS and email follow-ups based on the student's specific enquiry.

05

AI Re-engagement

Surfaces cold and neglected leads, then drafts personalised win-back emails to lift them back into the active pipeline.

06

AI Reporting

Highlights team performance patterns, missed opportunities, and conversion risks before they compound.

07

A Real Scenario

From first conversation to enrolment.

Follow one enquiry through the full CRMPilot flow — every step visible, every action taken.

Parent/ Student

A parent or student visits the website looking for GCSE Maths support for her daughter.

AI Capture

CRMPilot answers their question, recommends a suitable course, and asks about exam dates.

Parent/ Student

They ask about price, study method, and whether there's support for the mock exam.

AI Understand

AI captures the enquiry, creates a lead, scores it as high intent, and suggests a callback.

Manager

The manager sees the new priority lead in their dashboard and assigns it to the right advisor.

Advisor

The advisor opens the lead, reads the AI summary and guidance, and follows the PEG call guide during the call.

Why CRMPilot

Built for education — not generic sales teams.

Admissions teams have specific workflows: course enquiries, student needs, parent questions, eligibility checks, and enrolment outcomes. CRMPilot is designed around that journey.

Generic CRM

  • Built for broad sales teams
  • Requires heavy setup and customisation
  • Advisor workflows become cluttered
  • Course context is missing entirely
  • Follow-up depends on manual discipline
  • Manager reporting built separately

CRMPilot

  • Built around education enquiries
  • Understands course interest and student intent
  • Gives advisors structured lead context
  • Helps managers see what needs action
  • Supports SMS, email, call, and re-engagement
  • Connects capture, assignment, follow-up, and reporting

What's Coming

Product roadmap.

CRMPilot is being built around real admissions team workflows and feedback — with a clear path from where we are to where we're going.

Q3 2026
  • Deeper manager reporting
  • Advisor performance insights
  • Improved communication history
  • Away and off-duty handling
  • Lead reassignment rules
Q4 2026
  • More integrations
  • Advanced automation rules
  • Better forecasting
  • Multi-team support
  • Configurable PEG workflows
2027
  • Predictive enrolment insights
  • AI coaching for advisors
  • Advanced attribution reporting
  • Multi-provider support
  • Self-service onboarding

Get Started

Ready to modernise your admissions workflow?

See how CRMPilot helps education providers capture enquiries, prioritise leads, support advisors, and convert more students.

Book a DemoRequest a Pilot

Ideal for training providers, online course businesses, colleges, and admissions teams handling high lead volumes.